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SS20 Campaign
Chinese Fashion House MITHRIDATE is pleased to announce its second collection, made up of three distinct creation areas; bringing its disruptive industry acumen and unique fashion ability to summer dressing for the first time.
Each piece in the collection has been lovingly designed using founder Demon Zhang’s knowledge of couture detailing, fused into a ready to wear collection: a staple of the brands DNA.
The word MITHRIDATE is, like Demon’s designs; full of mystery and magic. Named after the King who discovered a cure to fight all poisons, Demon wants to provide a cure for women who are continually exploring their identity through their clothing.
Demon’s design language, spoken through MITHRIDATE is a balance between romance, self-awareness and the outside world. The relationship between all three fascinates her as a designer and continues to inspire her. For Demon, beauty isn’t one factor; but short moments that exist in a constant state of change. It is her mission to capture that moment and present it to her audience.
Demon Zhang, brand founder comments:
“I’m really excited about how the brand and collection continues to grow, hence the three distinctive areas for SS20. We want to show at MITHRIDATE that you can take what might be considered traditional – and give it the MITHRIDATE twist and showcase a whole new way of dressing, even for summer!”
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SS20 Lookbook
MITHRIDATE is pleased to announce its second collection, made up of three distinct creation areas; bringing its disruptive industry acumen and unique fashion ability to summer dressing for the first time.
UNIFORM x VINTAGE
Pulling from historically traditional military looks, the collection brings the aesthetic firmly into the future with a vintage and elegant twist; with specific additions to silhouette the female form. Navy is the colour way of choice here, with bold white marking and detailing further helping define a sensual look yet with a masculine echo.
DISRUPTIVE DENIM
Taking one of the world’s most traditional fabrics: and creating disruptive pieces, which showcase a whole new meaning to the concept of denim wearing.
Heavily detailed jackets layered with other denim wardrobe essentials, which contain a variety of fabric mixing techniques and asymmetric designs to create a bold, rebellious look. The use of rose gold thread and pearl detailing throughout the denim line also creates a transcendent luxury look for the daytime urban girl, which can easily transfer to evening.
SUMMER HOLIDAY
Inspired by the traditional English summer holiday: clothing that feels like fresh air; with immaculately tailored white pieces that feel surprisingly relaxed, alongside beautiful floral designs using traditional Chinese techniques. Clean summer dressing , yet with a Mithridate twist.
Each piece in the collection has been lovingly designed using founder Demon Zhang’s knowledge of couture detailing, fused into a ready to wear collection: a staple of the brands DNA.
AW20 Campaign
The Autumn Winter 2020 collection is Mithridate’s third. The brand’s founder, Demon Zhang, drew inspiration from the V&A while studying at Central St Martins; the collection pays homage to the art and architecture of this iconic museum.
Shot by Filip Koludrovic on location at London’s iconic Leighton House Museum.
AW20 VIPS
Held within the V&A museum’s dramatic Medieval Renaissance Sculpture Gallery, Mithridate’s AW20 event brought together luminaries from London’s art and culture scene, including VIP artists and friends of the brand.
Artist & photographer, Zoe Zimmer.
Royal Ballet, Prima Ballerina, Lauren Cuthbertson
Zoe Zimmer, Koketit Shira Barzilay & guest.
Lauren Cuthbertson,
Royal Ballet, Prima Ballerina
Lauren & Matthew Gerrish
AW20 Lookbook
The Autumn Winter 2020 collection is Mithridate’s third. The brand’s founder, Demon Zhang, drew inspiration from the V&A while studying at Central St Martins; the collection pays homage to the art and architecture of this iconic museum.
The collection defines Zhang’s brand ethos of exploring identity through intricate sculptural craftsmanship, featuring art-historical references reinterpreted as modern, wearable designs.
‘As a city that combines the modern and the ancient, London never fails to inspire me. Of all the destinations I have visited here, the V&A is my favourite for its artworks, the ornate craftsmanship within its architecture, and the clarity it gives me as a designer.’
AW20 VA Museum Video
MITHRIDATE hosted its debut immersive presentation, introduced by Harper’s Bazaar, at their London Fashion Week event in the V&A Museum to celebrate the launch of its new Autumn Winter 2020 collection.
Frances Hedges, the acting deputy editor of Harper’s Bazaar, introduced the theme of the event, ‘Where art meets fashion’, and welcomed guests with a touching tribute to Mithridate’s founder, Demon Zhang, whose latest designs were inspired by the very gallery within which the collection was showcased. Guests then watched as models wearing looks from the new collection sashayed between the medieval sculptures and carvings.