Discover AW21: Automatiste
Gender-neutral, Chinese luxury brand Mithridate’s Autumn Winter 2021 collection, ‘Automatiste’, is a profoundly personal response from founder and creative director Demon Zhang to her experience of the restrictive conditions of 2020. Throughout the months of isolation and uncertainty in Guangzhou, Zhang plumbed her subconscious for inspiration, embarking on a journey to discover her inner-self at a time when travel and external exploration were out of the question
Digital Interpretation of Mithridate’s Anthropocene
Mithridate’s SS21 collection entitled ‘Anthropocene’ was digitally brought to life in a recent shoot in Dover.
#UnitedWeStand
To show solidarity and support during the global crisis, the running hashtag #unitedwestand was created to support the message of celebrating a united global community.
AW2020 Lookbook by Filip Koludrovic
Shot exclusively at London’s Leighton House Museum, the AW20 collection showcases art & history through their visuals
AW2020 V&A Event Coverage
Held exclusively at London’s V&A Renaissance Gallery in partnership with Harper’s Bazaar for their London Fashion Week Cocktail Party presentation.
AW2020 Event Backstage by Joseph Ironmonger
Exclusive imagery of models in preparation to the catwalk with hair & makeup teams, guest arrivals & intimate venue shots
AW2020 Event VIP Attendees
Special guests included The Royal Ballet’s principal dancer Lauren Cuthbertson; the Tel Aviv-based artist Koketit; the creator and designer Shira Barzila and the photographer and model Zoe Zimmer, the daughter of award-winning film composer Hans Zimmer.
AW2020 Backstage by L’Oréal Paris
In an exclusive partnership, Mithridate collaborated with L’Oréal Paris for during their London Fashion Week presentation.
March 2020
AW2020 Show Video
Capturing the venue gallery, collection catwalk and guests in attendance, this special video showcased the artistic evening Mithridate held at the Victoria & Albert Museum.
February 2020
AW2020 Campaign Release
The Autumn Winter 2020 collection is Mithridate’s third. The brand’s founder, Demon Zhang, drew inspiration from the V&A while studying at Central St Martins; the collection pays homage to the art and architecture of this iconic museum.
February 2020
SS2020 digital campaign. Captured by Nora Nord & Heather Glazzard
Demon’s design language, spoken through MITHRIDATEis a balance between romance, self-awareness and the outside world. The relationship between all three fascinates her as a designer and continues to inspire her.
January 2020
SS2020 Lookbook Release
MITHRIDATE is pleased to announce its second collection, made up of three distinct creation areas; bringing its disruptive industry acumen and unique fashion ability to summer dressing for the first time.
December 2019
Campaign imagery release for SS2020 collection.
MITHRIDATE is pleased to announce its second collection, made up of three distinct creation areas; bringing its disruptive industry acumen and unique fashion ability to summer dressing for the first time.
December 2019
AW2019 Lookbook Release
Fashion House MITHRIDATE is pleased to announce its debut collection for AW19, entitled “WAR”. Pulling heavily from English romanticism, the collection is inspired by the historical “War of the Roses”; as well as the 1908 painting “Plucking the Red and White Roses in the Old Temple Garden” by Henry Payne where supporter of the rival factions pick either red or white roses.
September 2019
