SS20 Campaign

Chinese Fashion House MITHRIDATE is pleased to announce its second collection, made up of three distinct creation areas; bringing its disruptive industry acumen and unique fashion ability to summer dressing for the first time.

Each piece in the collection has been lovingly designed using founder Demon Zhang’s knowledge of couture detailing, fused into a ready to wear collection: a staple of the brands DNA.

SS20 Campaign
SS20 Campaign
SS20 Campaign

The word MITHRIDATE is, like Demon’s designs; full of mystery and magic. Named after the King who discovered a cure to fight all poisons, Demon wants to provide a cure for women who are continually exploring their identity through their clothing.

SS20 Campaign
SS20 Campaign
SS20 Campaign
SS20 Campaign

Demon’s design language, spoken through MITHRIDATE is a balance between romance, self-awareness and the outside world. The relationship between all three fascinates her as a designer and continues to inspire her. For Demon, beauty isn’t one factor; but short moments that exist in a constant state of change. It is her mission to capture that moment and present it to her audience.

SS20 Campaign
SS20 Campaign

Demon Zhang, brand founder comments:


“I’m really excited about how the brand and collection continues to grow, hence the three distinctive areas for SS20. We want to show at MITHRIDATE that you can take what might be considered traditional – and give it the MITHRIDATE twist and showcase a whole new way of dressing, even for summer!”

SS20 Campaign
SS20 Campaign
SS20 Campaign
SS20 Campaign
SS20 Campaign
SS20 Campaign

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SS20 Campaign
SS20 Campaign
SS20 Campaign
SS20 Campaign